Twitter Auto Responder-Go Gyan Pedia – twitter auto responder

Auto Responder Twitter - twitter auto responder

Twitter announced on November 1, 2016 the deployment of two new features within the direct messages (DM) : welcome messages and quick responses , all to facilitate exchanges between business and customers (B-to-C ).
Welcome messages can be set so that a first message is displayed when someone tries to contact the company. In other words, this type of message is inserted automatically when the conversation begins, without any action being necessary, except for the preparation of this welcome text, of course. It is possible to create several, add links to tweets, applications or sites, etc. It’s a way to show the business’s commitment with its prospects and customers, with a simple welcome and attractive greeting.
Direct Answers are a help to the business and provide a list of fully composed answers that guide conversations more easily or save writing time in the worst case. This system is already used in Gmail on mobiles in the United States (and elsewhere it seems to me) and works pretty well, so these suggested answers can be handy for speeding up the management of direct messages on Twitter.

If you want to set up a company account and add a welcome message, you have to go to the settings or to this address https://developer.twitter.com/en/docs/direct-messages/welcome-messages/overview.
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The complete guide to automatic Twitter response
There was little talk of the plague of excessive automation of certain accounts. Spam and fake profiles are indeed the lot of many users who seek to grow their subscriber base quickly , to the detriment of the quality of content and exchange . But automation can be good! More and more brands are using it elsewhere for their event operations , we tell you all about these automatic responses that now mark our timelines.
To provide a service to users
The automatic answer provides a quick and clear answer to the question of a Twitter user. One of the best uses is undoubtedly to find in the sport . You do not have much battery or network and you absolutely want to know the result of a current event without opening a sports application? Stay in Twitter and use the good hashtags in your tweet to trigger the robot !
The first use of this automatic score was very well thought out for a sport where the score is constantly evolving: basketball . At the 2014 World Cup in Spain ( # Spain2014 ) it was enough to send a tweet by mentioning @FIBA (the international organizing federation of the competition) and the word “score” to receive an image with all the scores in course . Or the program if the matches were not going on. Particularly interesting on the first rounds with up to 12 games per day , including several simultaneous, this device has met with great success.
To surf the trend of many other players in the sport have developed this kind of automatic scoring device, for example PSG or L’Equipe . Even if the device for a particular club does not have a huge interest, fans being at the stadium, in front of their TV or on Twitter with the live tweet of the club account and the various commentators. The experience was also available for the Davis Cup final and the final Four of the Handball League Cup .
For a 100% personalized campaign
If everyone can not use the live as a trigger for an automatic response campaign, we can also build on the other pillars that make Twitter successful: instant and conversational . The Twitter API actually allows you to simply retrieve the main information from your account as the profile picture for your username . What customize messages and please his subscribers!
We could mention the case of the French Football Team with its operation #MonMaillotBleu which allowed you to automatically receive an image of the jersey of the Blues with your name and your favorite number . What generate commitment and ensure the success of the hashtag . A hashtag that will remain in Trending Topic a good part of the day of its activation.
Zoom also on the case Pierre & Vacances already discussed in these columns last week. For their summer campaign #CetEteJeChoisisDe, the tour group uses Twitter as a generator of travel ideas. The combination is simple, you have to tweet a message @Pierre_Vacances with the hashtag of the campaign . In the process, you receive an image that incorporates your name and your profile picture to invite you to travel in a setting that changes a lot of office. Well done, and well done.
Let’s go back to the sport , and the experience of # 12emegone initiated by Orange and his Twitter account @ the12thman dedicated to football. Partner of Olympique Lyonnais , Orange has indeed gone even further by using the automatic response as the basis of commitment for a campaign translated into reality . The automatic response sent you a detail of the OL jersey sleeve with your @handle Twitter in the badge. Even stronger, it is a photo that was posted on Twitter, processed, selected and affixed to the jersey of OL in the second phase of the operation!
For exclusive content
In order to teaser an upcoming TV program you have to generate tweets and visibility on your hashtag already well identified and why not create new ones for the occasion . And for that the content is king ! MyTF1 understood this well and offered a unique experience to fans of Danse Avec Les Stars . They could literally dance with the stars a few days before the program.
All on Twitter to unlock exclusive content visible only through this . A tweet with the hashtag of the operation and the name of the star with whom we wanted to dance unlocked a video shot with Google Glass that gave the impression that one danced with his star. A nice operation that shows once again the importance of content in any automatic response process . We must bring a real added value!
Another interesting operation to go behind the scenes of an event: the tweetcam . Against a tweet on the hashtag of the operation you trigger a camera placed in the heart of the action and you become a photographer among the stars. This innovative device was used on a Burberry fashion show during Fashion Week but also at the NRJ Music Awards or the finals of Roland Garros . Interesting.
To exploit a specific Twitter card
Twitter Cards are always interesting to use to vary its contents. There is also a format designed specifically for engagement around a question, the famous Poll Card or “poll” card in good French. You’ve probably seen it go to “premium” advertisers, it is presented as enriched content below the main tweet with several possible choices. Diesel used it for its #Loverdose #RedKiss campaign and pushed the concept a bit further with an automatic response sent to the users of this poll card. A simple and automatic way to engage a little more followers.
Or just for a contest
Automation of response on Twitter can also be used to brighten a game organized on the network. Instead of the simple “follow and RT to win” we can add parameters to increase the experience and innovate. Always in the sport it was BNP Paribas who had proposed something new in this area with #AceParfait . This is a simple moment of winning “lost / won”. But the staging goes a little further than the average and allows to engage a little more Tennis fans of the community @WeAreTennis .
Watch out for drifts!
First concern: spam . If an automatic response is poorly thought it can quickly become spam. A few brands were made poorly configuring their answers , result instead of being real answers messages were sent each time to all followers of the account. And seeing 10 times a minute the same message has never been very pleasant …

Think about all the parameters that come into play in your automatic answer! The diversions could well cause you concern. A message that can be completed or interpreted with the addition of a username is to be avoided (especially when you can create a Twitter account very easily just to troll the robot by taking a username which helps to divert the campaign).
Also be careful that you answer automatically. We already imagine banks or credit agencies offer their customers to receive the balance of their account or credit against a tweet. For the pleasure of innovation . All this is public and visible to all other Twitter users, beware of the information that passes through these robots !
The repetition . Innovative campaigns are good when it’s innovative. When it’s just to do like others and bring nothing new, it’s more embarrassing. What was innovative a few months ago has become mainstream and will not have the same impact on future campaigns.
Then watch out for drifts that include “third party” accounts . One thinks in particular of the operation of Pierre & Vacances which makes it possible to include other users by mentioning them in his tweet. Brands and institutions may see this in a bad light . When some are very picky on the questions of law one imagines that to be associated with a more or less troll unknown on visuals of holidays will not enchant them.
To summarize, the automatic answer can be very interesting if it proposes something new for a truly original experience . Several tools allow to easily configure this kind of answers with one or more response variables, we will talk about it very soon . If you know them, do not hesitate to send us comments!

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Watch out for drifts!
First concern: spam . If an automatic response is poorly thought it can quickly become spam. A few brands were made poorly configuring their answers , result instead of being real answers messages were sent each time to all followers of the account. And seeing 10 times a minute the same message has never been very pleasant …

Think about all the parameters that come into play in your automatic answer! The diversions could well cause you concern. A message that can be completed or interpreted with the addition of a username is to be avoided (especially when you can create a Twitter account very easily just to troll the robot by taking a username which helps to divert the campaign).

Also be careful that you answer automatically. We already imagine banks or credit agencies offer their customers to receive the balance of their account or credit against a tweet. For the pleasure of innovation . All this is public and visible to all other Twitter users, beware of the information that passes through these robots !

The repetition . Innovative campaigns are good when it’s innovative. When it’s just to do like others and bring nothing new, it’s more embarrassing. What was innovative a few months ago has become mainstream and will not have the same impact on future campaigns.

Then watch out for drifts that include “third party” accounts . One thinks in particular of the operation of Pierre & Vacances which makes it possible to include other users by mentioning them in his tweet. Brands and institutions may see this in a bad light . When some are very picky on the questions of law one imagines that to be associated with a more or less troll unknown on visuals of holidays will not enchant them.
To summarize, the automatic answer can be very interesting if it proposes something new for a truly original experience. Several tools allow to easily configure this kind of answer with one or more response variables, we will talk about it very soon. If you know them, do not hesitate to send us comments!

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